Brand & Web
Brand direction and guidelines, websites, e-commerce, and the interface details that help people understand what to do next.
Identity · UX · Frontend · Commerce
Design Engineer & SWE
Forward Deployment Architect
From brand systems and commerce experiences to full-stack applications, APIs, automation, and data pipelines.
I bring the brand, interface, and engineering together: clear experiences for customers, and dependable systems for the work behind them.
Products & Platforms
Full-stack applications, mobile experiences, backend services, APIs, and the architecture connecting them.
Frontend · Backend · APIs · DeploymentAutomation & Data
Internal tools, software integrations, data extraction and pipelines, analytics, and machine-learning components.
Integrations · Data workflows · Analytics
Engineering ownership
AI-assisted · production-minded
AI can speed up a build. I stay accountable for what ships.
AI is used for research and iteration, then review architecture, test real workflows, and plan the handover. You get an engineer responsible for the system beyond the prototype.
Selected work
Brand · products · systems
Featured Projects
How I work
Four deliberate stages. Architecture and design crafted together, shipped in reviewable slices.
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01. Alignment & Scope
Discovery call to map technical architecture, user goals, and timeline without ambiguity.
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02. Design & Systems
Component library tokens, motion curves, and technical interface design.
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03. Build & Polish
Milestone-based development with live previews and purposeful interaction details.
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04. Ship & Scale
A deployment plan that fits the product, followed by a clear handover of source, access, and documentation.
Built with intent.
Made to work.
Considered design. Clear communication. A product you can own.
Tailored UI.
Interfaces shaped around your brand and the people you want to reach, across web and mobile.
Deploy in weeks, not months.
A focused scope, quick feedback, and deployment handled from the start. A clear route from idea to launch.
- Clear scope.
Agree on priorities, cost, and milestones before the build.
- Visible progress.
Review working previews and give feedback as the work takes shape.
- A proper handover.
Your source code, access, and the guidance to run what we build.
Less repeated work.
Practical systems that connect your tools and cut manual effort.
- Internal tools
- Software integrations
- Data pipelines & analytics
Engineering practice
Four operating principles
Architectural Principles
Practical engineering choices shaped by performance, reliability, ownership, and operating cost.
01 / INTERACTION
Performance-aware interfaces
Motion and visual effects are chosen for the experience, then tuned against the devices and browsers the product needs to support.
02 / INFRASTRUCTURE
Deployment that fits
Hosting can be local, cloud, or edge-based. The choice follows the product's latency, data, maintenance, and budget needs.
03 / HANDOVER
Code you can take forward
Custom builds are handed over with the agreed source, assets, access, and documentation. Third-party services and hosting are scoped separately.
04 / RELIABILITY
Designed for real failure modes
Offline storage, synchronization, monitoring, and error reporting are added where they address the product's actual operational risks.
JS / TS
React (Next.JS, Vite)
Rust (Tauri)
Mobile (Flutter, React Native, Expo)
Python (Django)
Java (Spring)
Kotlin
AWS, GCP, Azure
OpenAI / Anthropic / Antigravity SDK
ElevenLabs SDK
Clear scope. Thoughtful delivery.
Use these guide prices to start a conversation. A product, automation, or data project does not have to begin with a website.
Brand & Digital Presence
$1,000 / £800
A joined-up brand and web foundation: clear visual direction, a coherent digital system, and a website built to turn visits into action.
- Brand guidelines, colour theory, and a practical palette
- Design system for your key digital touchpoints
- Responsive website, domain, and deployment
- SEO/GEO, analytics, and conversion tracking
- Monthly report on performance, friction points, and next tests
Connected Business Systems
From $2,500 / £2,000
Everything in Brand & Digital Presence, connected to the systems and workflows that run the business.
- Everything in Brand & Digital Presence
- CRM setup, pipeline design, and lifecycle workflows
- Custom full-stack features, APIs, and integrations
- Internal tools and targeted process automation
- Operational analytics and reporting dashboards
Product & Intelligence
From $5,000 / £4,000
A purpose-built product and operating layer connecting customer experience, business workflows, and decision-ready data.
- Everything in Connected Business Systems
- Product discovery, architecture, and success measures
- Bespoke full-stack platform; mobile where it adds value
- Data pipelines, decision dashboards, and targeted automation
- Security, monitoring, testing, deployment, and handover
Custom Solutions
Discuss
For business-critical or unusual work that needs a tailored architecture, delivery plan, or embedded technical partnership.
- Complex products and platform builds
- Legacy modernisation and system integration
- Data, automation, and AI-enabled workflows
- Architecture, delivery, or embedded partnership
Starting prices are guides for agreed scopes. Monthly reporting and optimization are scoped to a defined engagement period; taxes, third-party services, domains, hosting, and ongoing support are separate.
Let's build
something great
Available for select senior engineering roles and project work across brand, product, automation, and data. Share the goal and constraints to start a conversation.
Discuss an Opportunity